Ecommerce SEO

Ecommerce marketing is competitive. Google wants you to spend money on paid advertising. So how do you rank your set organically without spending money on paid ads? Hi everyone, I'm Fahad Rashid, and today, I'm going to teach you how to bring organic traffic to your online store.

Before we get started, make sure Join our newsletter and get news in your inbox every week. Question for you. How many visitors do you have per month going to your ecommerce site? Leave a comment below with the number. The reason being is, and your URL, so that way I can go back and see if you're improving over time and see if you're leveraging these tactics. On Page SEO is the most important part to drive organic traffic to your ecommerce store.

On Page ecommerce SEO Checklist:

  • Keeping your Meta Titles under 60 characters.
  • Make sure your Meta Title starts with a keyword. According to Moz's testing and experience, keywords closer to the beginning of your title tag may have more impact on search rankings.
  • Meta Description length must between 70 to 160 characters.
  • Don’t use Meta keywords tag because Google does not use this tag in web ranking. This tag is not followed by any major search engine and has no value in SEO.
  • URL structure is the most important part of ecommerce On Page SEO. Your category page URL should be like {https://www.domain.com/ categoryname} and this Category Name must be a keyword. Your Subcategory page URL should be like {https://www.domain.com/ categoryname/ subcategoryname} and this Subcategory Name must be a keyword. Your product page URL should be like {https://www.domain.com/ product/ productname} Keywords must be include in product name, it will boost your ranking.
  • Don’t include underscore and dates in URLs. Using a hyphen in your URLs is recommended by Google, because it makes your website easy to read for humans.
  • URL around 50 – 60 characters is a pretty good number to shoot for. If you go way beyond (say 80+ characters), this is likely to have a negative impact on your ranking.
  • Don’t include .html at the end of URL.
  • Use Lowercase Letters in URLs and Limit Folders in URL Structure.
  • Use webp images because WebP is a modern image format that provides superior lossless and lossy compression for images on the web. WebP lossless images are 26% smaller in size compared to PNGs. WebP lossy images are 25-34% smaller than comparable JPEG images at equivalent SSIM quality index.
  • Don’t forget to use Alt and title attribute in image tag.

Off Page ecommerce SEO Checklist:

So step one, identify how people are searching for your products on Google. You got to do keyword research. I want you to go to Ubersuggest, look at your products that you're selling, type them into Ubersuggest. It'll give you suggestions for all the other keywords that people are typing in. Some of them will be more popular than your keywords, some of them will be less popular. But it'll give you an idea of what people are looking for. If you don't know what people are looking for, how do you know what to optimize your pages for?

The second step, I want you to look up your competitors in Ubersuggest. Type in their URL. Once you type in their URL, I want you to do a few things. The first is go to the Top Pages section. The Top Pages section shows you all their pages, more so, that are ranking in Google, the keywords that each of those ranks for, and who's linking to them. This is important because when you have similar products, you want to be able to hit up those people and ask them to link to you. You also want to look at what keywords you're targeting so you can make sure you're targeting the same keywords. Then, I want you to go to the Keywords Report in the Traffic Analyzer. The Keywords Report shows you a laundry list of all the keywords that are ranking for them, from the most popular to the least popular. This again will help you figure out what keywords you should be targeting. Without this, you won't know where to focus your attention on.

Step number three, I want you to optimize your product pages for those keywords. I'm talking about include those keywords in the title tag, the Meta description, within your product description, right? It needs to be everywhere, H1 tags. By doing that, search engines will know that you're targeting those keywords.

The next step, optimize your pages, especially the product pages, for user experience. Here's what I mean. Everyone thinks about ecommerce SEOs like I need to build links, I need to pop in keywords. Yes, that is important. But if people get a terrible experience, they're going to leave your site. If they leave your site, they're not going to come back. Google's going to notice a high bounce rate. Boom, your rankings are going to tank, or in some cases, they're never going to go up because you weren't ranking in the first place. But you optimize that user experience. Have beautiful images, have videos that showcase your product. Have reviews, whether they're good or bad, just reviews that are transparent. All this stuff helps improve the user experience, helps you build trust, and helps you get more sales in the long run. It also helps you rank higher.

Next up, I want you to build links. You already used the Ubersuggest tool to see who's linking to your competitors, right, based off their top pages. You take those URLs, you're looking at them. I want you to hit up each of those sites and send them an email that goes something like this.

Raised Image

Rest of the Story:

It's that simple. Most people are going to ignore you, but you're going to get a lot of links when you do that.

The next step, continually update your pages. Here's the thing that no one really talks about In Google's algorithm. You know what one of the biggest factors is? How fresh is your content? Have you noticed that Wikipedia continually ranks? It's because they constantly have people updating their content and their pages. If you're not doing that, you won't rank as high.

Next step, interlink your products. For example, if someone has a car mat and that's what they buy from your site and you're like an auto ecommerce site selling all these car products, someone buys a car mat, you know that they're worried about getting their car dirty or they want it weather-proof. So you may end up selling them things like a car cover. So find all the relevant things that are related to that car mat or any of the other products that you sell. Cross link them, cross promote them together. Not only does that help increase total cart size. It helps increase the linkages that's flowing to all your pages, so they all end up ranking better.

The next step, make sure your site is mobile compatible. And what I mean by mobile compatible, don't just have your site, you know, be responsive and your checkout work on a mobile device. I'm talking about having your site also load extremely fast. If it loads fast, you have good page speed, what you'll find is your rankings for all mobile drastically increase. Page speed is more important on mobile from everything that we've tested than desktop. So the mobile experience is not just about responsive and the user experience. It's also about speed. And speed not only improves conversion rates, it also improves your rankings. Last but not least, use schema markups for your product. Doing this will help your rankings. You'll combine all of this, you'll find that your ecommerce site can rank. Sure, you should still do paid ads, especially if they're profitable. But you should do both. Go after the SEO traffic and paid. If you need help marketing your ecommerce store, send me a message on Facebook. If you enjoyed this blog, share it, leave a comment, and let other people know about it.

Tags: SEO Checklist Ecommerce SEO Checklist

Fahad Rashid

I am a Software Engineer, Blogger, and a Freelancer.

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